Selling to the penniless

I just returned from a half-month trip in Vietnam and had the most amazing time. My host during my stay in Hue City was a former Unilever brand manager. We visited the market, and he pointed out these shampoo packets, designed for cash-strapped people who cannot afford to buy whole bottles.



Customer needs exist in all levels of the economic pyramid. There is value to be created as long as the needs are identified and met.