Ladies and gentlemen, introducing John's $1 scoop ice-cream!
Every time I walk by this sign in downtown Berkeley, I think to myself: What's the catch? Why is it so cheap? Is the ice-cream crappy?
Yesterday I finally went in, after seeing many people streaming out of the store happily eating ice-cream.
There was no catch! The flavor selection was vast, and the ice-cream was fantastic. One big scoop of it on top of a sugar cone for a dollar!
Many people were in the store waiting for ice-cream. Some expressed their bewilderment in words, "wow, this is ingenious!"
Have marketers been working so hard thinking up convoluted promotion schemes that now what is considered ingenious is something so simple?
Bundling, buy-one-get-one-free, buy-one-get-second-one-half-off,.... People these days know that they're all "tricks" to get them to buy more. Yes, people will buy more and profits will be healthy.
But that leaves room for competitors who catch on to people's yearning for simplicity in life.
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